Get ready to shop smart and shop big, because Amazon Prime Day is back; this time, longer than ever. From July 8-11 globally and July 12-14 in India, members can enjoy huge savings across electronics, fashion, and more, with exclusive perks and early access.
A 4-Day Global Shopping Marathon
Amazon has doubled Prime Day to 96 hours worldwide, starting July 8 at 12:01 a.m. PDT and ending July 11 at midnight. Expect blockbuster savings from top brands like Samsung, Levi’s, Dyson, and Sony, plus daily “Today’s Big Deals” dropping new offers each midnight PDT.
In the U.S., spending is projected to hit $23.8 billion, up ~70% from last year’s record.

India’s Longest Ever Prime Day
In India, Prime Day unfolds over three days- July 12 to 14, making it the longest sale yet. Over 400 brands, including OnePlus, Samsung, HP, and Puma, will launch exclusive products, alongside 1,600 new launches from SMBs like Phool and Alpino.
Prime members also score fast free delivery- same day, next day, and 4-hour options on millions of items, and 10% instant savings with SBI and ICICI bank cards.
What to Keep an Eye On
- Tech and Gadgets: Expect up to 50-80% off on smartphones, TVs, laptops, and headphones.
- Daily Deal Drops: “Today’s Big Deals” lets shoppers unlock fresh offers daily.
- AI Shopping Assistant: India gets exclusive help from Rufus, Amazon’s generative AI assistant.
What’s Special About This Sale
- Unmatched discounts with deeper price cuts and longer access.
- Boost for SMBs, thanks to 1,600 new launches and infrastructure expansion for faster delivery.
- Prime value delivered- the membership pays for itself through savings and service.
Prime Day 2025 is a marathon of deals, tech, and convenience. With a four-day global run, India’s first three-day run, and smarter shopping AI, it is the ultimate summer shopping event to look out for.


