The Swasth Nari Sashakt Parivar Abhiyaan is an initiative taken by the Ministry of Women and Child Development (MoWCCD) and the Ministry of Health and Family Welfare (MoHFW) to enhance healthcare services for children and women across India. It focuses on improving awareness, quality care and access to healthcare services for children and women. Cailmed as a Jan Bhagidaari Abhiyaan, it calls on private hospitals and healthcare professionals to actively participate to foster inclusive healthcare delivery.
This campaign was inaugurated on September 17, 2025, by Prime Minister Narendra Modi, on his 75th birthday and will run till 2nd October, 2025(Gandhi Jayanti).
As a part of this campaign, more than one lakh health camps are being organised, making it the largest health outreach ever for women and children in India.
Camps will be organised at Ayushman Arogya Mandirs, Community health centres and other healthcare facilities, aiming to promote nutrition, health awareness and overall family well-being.
This program is a pivotal health campaign that will hopefully enhance nationwide health and sanitation drives and address critical gaps in maternal and child health, as earlier demonstrated in national health surveys.
It aligns with existing government schemes like Mission Shakti that focus on women’s safety and empowerment, and Poshan 2.0, which aims at combating malnutrition among women and children.
It aims to prioritise women’s health by providing health screening and services specific to their needs. The campaign is providing screening for conditions like dermatological concerns, hypertension, anaemia, reproductive health issues, breast and cervical cancer, diabetes, tuberculosis (TB) and sickle cell disease (SCD), along with specialised counselling in tribal areas.
The abhiyaan includes specialists like dentists, gynaecologists, and surgeons supported by district hospitals to ensure accurate diagnosis and follow-up care, addressing health disparities identified in national surveys.
Promote Family Well-Being via Maternal and Child Care- to strengthen family well-being.
Providing antenatal care (ANC) check-ups
Counselling and distribution of mother and child protection (MCP) cards to keep track of health progress.
Immunisation services for children and pregnant women.
- Foster Behaviour Changes Through Education
- Encourage Community Participation and Public Awareness
- Nationwide Health Camps with real-time monitoring
- Healthcare worker accountability via self-verification- make a system where healthcare functionaries, including Medical officers, community health officers (CHOs), Multipurpose workers (MPWs), and Accredited social health activities (ASHAs) are kept accountable for their role. Use of the SASHAKT portal by workers to update their report time from time to time.
- Multi–platform outreach for awareness- utilise Doordarshan, All India Radio (AIR) and other social platforms to spread awareness.
- Volunteer and Nikshay Mitra engagement- increase participation via Nikshay Mitras and volunteers, who support tuberculosis eradication efforts and community health initiatives.
- Enhance health metrics- by reducing the maternal mortality rate through comprehensive antenatal care, screenings, and immunisations provided at health camps.
- Increased awareness of hygiene and wellness- includes menstrual hygiene, nutrition and overall wellness among women and families through educational sessions.
- Expanded healthcare access in underserved regions- make healthcare accessible in rural areas and tribal areas by providing specialist medical services and organising blood donation camps in collaboration with the Indian Red Cross Society.
