Kylie Jenner isn’t just a beauty mogul; she’s steadily transforming into a true fashion force with her label KHY reinventing 2025 fashion in ways that are truly different and definitely iconic
KHY was launched by Kylie Jenner in November 2023 as a contemporary fashion brand. It aims to blend high-fashion aesthetics with accessibility. The brand offers specially curated collections inspired by Jenner’s personal style, emphasising inclusivity and affordability.
Initially, the label went through a highly successful launch, generating $1 million in sales within the first hour, and now, in 2025, though the brand has not disclosed its exact sales numbers, it has been estimated that the label has been generating over $ 4.5 million per month. And now here’s how KHY has managed to redefine 2025 fashion, not just in numbers but also in trends:
1) KHY x Dilara Fındıkoğlu
Image credits: @khy on Instagram
Kylie’s recent collaboration with the Turkish cult-designer Dilara Findikoglu is definitely bringing back the ‘grunge’ aesthetic in 2025. The collection showcases gothic femininity in a subtle, more casual silhouette suitable for a day/night out, but also takes a curve towards the red carpet fashion. The collection was launched on May 28, featuring corset dresses, mesh catsuits, and buckle-belted denim, blending a gothic edge with feminine seductiveness.
2) KHY x POSTER GIRL
Image credits: @khy on Instagram
March 2025 brought KHY’s sexiest collaboration yet: KHY x POSTER GIRL, an iconic collaboration with London-based designers Natasha and Francesca featuring sculpted latex pieces in Rouge, Black, and Bone. Kylie reinvented the nostalgic Y2K vibes with modern confidence. This campaign turned out to be the most successful one yet with the highest sales, and was also seen worn by various celebrities like Bella Hadid, Anastasia ‘Stassie’ Karanikolaou, Kim Kardashian and more.
3) KHY’s Signature Twisted-Strap & Bodycon Classics
Image credits: @khy on Instagram
And from where it all started back in late 2023, Khy launched the iconic, asymmetric “twisted strap” racer tops, sueded wrap body-con maxi dresses, and sculpting lounge sets, notably known as the Drop 006 dubbed “Day‑to‑Night”, ultimately skyrocketing KHY’s sales. Even now in 2025, they remain bestsellers and have brought something new into 2025’s fashion trends.
KHY’s journey in 2025 charts a bold evolution, from chic, twisted-strap staples to high-shine latex collaborations and grunge-gothic corsetry. With Kylie being highly involved in each one of these projects, she is blending bold creativity with trend-savvy partnerships, making KHY a fashion disruptor in just 2 and a half years. Whether you’re fond Kardashian-Jenner clan or not, Kylie is redefining and reinventing 2025’s high-end fashion and trends in almost every way.
no one is doing it better that Kylie