When we think of Gaming, we think Gen Z. When Gen Z thinks of gaming, they think AR arenas and a digital world that they can own. We and Gen Z don’t expect the Shehenshah of Bollywood to get involved.
In a completely unexpected move, Amitabh Bachchan, the 81-year-old icon of Indian cinema, has jumped into the booming world of gaming by co-founding Tara Games alongside bestselling author Amish Tripathi and gaming veteran Nouredine Abboud. Their inaugural project, The Age of Bhaarat, is an AAA action-adventure game that reimagines ancient Indian epics. So, does this mean Big B is a gamer now?
“Joining Tara Gaming is an extension of my lifelong commitment to storytelling,” said Big B. “When I heard Amish’s and Nouredine’s vision, I was instantly drawn to the potential of creating something truly monumental. India has always been a land of powerful stories, and through this game, we have an opportunity to share our epics, creativity, and imagination with the world. Gaming is where stories come alive for the next generation, and I’m excited to help shape that experience at Tara Gaming with a uniquely Indian lens.”
Abbouded stated, “To welcome Mr. Bachchan as our co-founder is a privilege beyond words. His deep understanding of Indian culture and storytelling is invaluable as we develop a game that resonates globally.”
Tripathi agreed, stating, “Mr. Bachchan is a true visionary whose understanding of Indian heritage is unmatched. His belief in our vision adds immense strength to our journey.”
The announcement has made a lot of noise both in the gaming and entertainment industries. This brand new partnership is set to bring together cinematic storytelling with immersive gameplay, a factor that seems essential for the evolution of both media and gaming.
The Indian gaming industry is one of the leading industries in the world and is set to surpass ₹38,000 crore by 2026. As the gaming industry keeps changing and upgrading constantly according to the latest technology and changing generations, Big B is exactly the right choice to lead this venture, as he too has reinvented himself across decades and generations. This move itself is an example of how he keeps it FRESH. With such steps in his career, he proves once again that relevance is a choice- and he will always be ahead of the curve.
